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-Modem Media.Poppe Tyson, Westport, Conn., has named Joe McCambley as worldwide executive creative director. McCambley joins MM.PT from his post as president of Thunder House, the interactive division of McCann WorldGroup. He also was Modem Media’s creative director from 1994 to 1996.

-StraightUP!, San Diego, Calif., has launched an Internet tracking and reporting application that reports actual sales, post-sales, net revenues and lifetime value of customers. The software also can integrate the results of offline advertising and promotional efforts.

– Home, Redwood City, Calif., provider of high-speed cable Internet services, has entered into a content development and promotional relationship with MTV Online, New York. MTV Online will be a premier music and content provider on Pop Arts, Home’s entertainment channel, where subscribers will gain access to both existing programming from MTV Online and enhanced content, including a search tool and links to News: bits