IQ News: Bits

Wired Digital, San Francisco, will syndicate its search engine HotBot and technology sites Wired News and Webmonkey to Internet service providers EarthLink, MindSpring and Ameritech. HotBot will have a presence on each ISP’s home page., San Francisco, has signed new online publishers to its online ad auction channel, including Red Herring Online, personal ad service, FEED magazine and Imagine Media’s entertainment site the den.
Hearst New Media, New York, which publishes a number of consumer Web sites, has become an anchor tenant on America Online, Dulles, Va.
Grey Advertising subsidiary Kaufman Patricof Enterprises, New York, has created a banner campaign for Procter & Gamble’s Pringles that ties in with the brand’s TV commercials. The banners lead users to a site where they can create tunes using sounds, such as crunching chips and popping can tops, and save the songs to their computers.
Hasbro is expanding its online commerce plans with the hiring last week of Wendy P. Riches, who has been the chairman and chief executive of OgilvyOne North America, New York. Riches takes the new post of president of global direct marketing and electronic commerce at the Pawtucket, R.I. toy company. Currently, the toymaker primarily sells video games on its site at Riches, who starts Aug. 1, is expected to sell more of Hasbro’s toy line on the site by Christmas.
At an Infoseek-sponsored panel discussion last week in New York involving Web measurement firms, RelevantKnowledge, Atlanta, Nielsen Media Research and MediaMetrix, both New York, each said they expect a shakeout to occur in the category over the next 12 months. Only NetRatings, Milpitas, Calif., predicted the marketplace would remain unchanged. The companies’ measurement approaches have been called into question by some online publishers.
IQ is currently gathering information to update its chart of the 50 top interactive advertising agencies, ranked by revenue. Agencies that wish to be part of the next ranking should send an email to Jim English at jenglish to receive an online copy of the current questionnaire. The deadline for submissions is today, Monday, June 29.