IQ News: bits

-DDB Digital, Chicago, last week launched a banner campaign for Microsoft’s Windows NT Servers utilizing Windows Media streaming media technology. Aimed at IT professionals, the ads use case studies from the Chicago Stock Exchange and the law firm Bricker and Eckler to illustrate the functions of the servers. They are running on CMP, CNet, ZDTV, Computerworld, Infoworld and Network World Fusion. Interstitials will break later this quarter on TechWeb and Network World Fusion.

-Agency Preview, New York, a global database of advertising agencies and their creative work, will post data about 29 Publicis offices on the site, including full-service agencies in Germany, France, Spain, Holland, Belgium, Poland and the United States., Newport, R.I., launched On-The-Fly, a Java-based authoring tool enabling real-time creation, management and manipulation of the firm’s E*Banner rich media ads.

-Solbright, New York, launched two new services last week: AdTraffic Manager 2.0, an automation tool for online ad testing and trafficking; and Dispatch 2.0, an ad management system that administrates and automates online media buying and reporting.

-Student Advantage, a Boston-based membership and media company focused on the college market, will be the exclusive college marketing partner for online textbook retailer Student Advantage will roll out an integrated off- and online campaign in the fall.

-Two new studies found rich media to be more effective than static banners in affecting consumers’ awareness. Redwood City, Calif.-based Excite Home’s Rich Media Study II, done in conjunction with Intel and Ipsos-ASI, found broadband rich media ads have the potential to provide a 22 percent higher recall, a 35 percent increase in click-throughs and roughly the same likeability as standard banners. A study by research firm Millward Brown Interactive, San Francisco, found New York-based Unicast’s Superstitial rich media ads are more effective than traditional banners and streaming interstitials. Among those who viewed Superstitials, awareness of the brand was more than double that of banner ad views, and 93 percent of people that viewed the superstitials recalled the ad or brand.