IQ News: bits

The Detroit Auto Dealer’s Association named Microsoft’s CarPoint ( as its official Internet site for next year’s North American International Auto Show in January. New model unveilings will be cybercast live.
VF Corp.’s apparel label, Lee Pipes, launched, which was designed by BlairLake New Media, Kansas City, Mo. The company is mulling an online marketing push for as soon as this year, which will likely include banner buys on extreme sport sites. For now, the site will be promoted with a link from BlairLake is the interactive agency of record for the Lee Apparel Co., Merriam, Kan.
Rite Aid Corp. is the latest drugstore chain to sign a deal with ProxyMed Inc., Fort Lauderdale, Fla., to supply the company’s pharmacists with electronic prescription capabilities. Using the company’s proprietary network, ProxyNet, Rite Aid pharmacists will receive prescriptions directly from physicians connected to the network. ProxyMed has similar deals with both Wal-Mart and Revco.
Philips Multimedia Center, a division of Philips Consumer Electronics Co., has launched PlanetSearch Networks, a family of Web sites. The company has also named dVenture, the New York-based online division of Venture Communications, agency of record. PlanetSearch is an aggregate of community-oriented Web sites with built-in search and personalization capabilities. The dVenture online media network manages media for National Geographic Online and the Hollywood Stock Exchange.
CUC International, Stamford, Conn., has expanded its classified advertising empire with the acquisition of, an online personal classifieds service currently operated by San Francisco-based Electric Classifieds. Terms of the deal were not disclosed. CUC is also eyeing Hebdo Mag International, a global classified ad distributor, for its next acquisition.
Travelocity will become the premier travel channel on Netscape Netcaster. The “push” delivery platform will feature such Travelocity sections as Deals, Book It, Explore, Air Waves and Weather.
Clarification: The redesign of Oldsmobile’s Web site,, is being conducted by Leo Burnett Co. new media unit Giant Step, Chicago.