IQ News: bits

Account activity: Red Sky Interactive, San Francisco, has been named interactive agency of record for longtime client Lands' End, Dodgeville, Wisc.. . . .Organic Online, San Francisco, was named interactive agency of record for Toys 'R' Us. K2 Design, New York, was the incumbent. . . .Sixdegrees, New York, retained I-balls Internet Media, New York, for media planning and buying for a campaign to launch October 15. CompuServe last week pulled the plug on an eight-month-old deal with Softbank Interactive Marketing, El Segundo, Calif., to sell ads for the online service. An in-house ad sales force will realign ad rate structures and launch a campaign to woo potential advertisers and commerce partners. The decision was made independent of new owner America Online, said Chris Williams, CompuServe national sales manager for interactive marketing. N2K will pay America Online $18 million over the next three years in a strategic distribution and marketing deal. N2K's Music Boulevard will be integrated into AOL's music channel for CD sales. AOL users will be linked to N2K's music content Jazz Central Station, Rocktropolis and Classical Insites within AOL's music space. The Family Education Network (www.familyeducation.com), a consortium of 16,409 national and local education-based Web sites, will launch on September 30 with AT&T, Century 21 and Fleet Bank as sponsors. FEN is looking for additional sponsors, including package goods, insurance, retail and national chains. FEN will honor category exclusivities. Internet television listing service GIST Communications, New York, signed a distribution deal with Time Warner's CNN Interactive and CNNSI.com to deliver personalized TV listings and editorial content to the sites. Lycos, Framingham, Mass., has signed on as title sponsor of Cyber Surfari '97, a month-long Internet treasure hunt that starts Oct. 21. The contest, organized by the Software Publishers Association, was designed to introduce Internet newcomers to online navigation. Registration began last week at www.spa.org/cybersurfari. MCI joined with CNBC Business News on an online kids' stock market tournament that kicks off Oct. 1. Designed to introduce high school and grade school students to the stock market, the CNBC-MCI Student Stock Tournament runs through the 1997-98 school year with the winning school earning 250 shares of General Electric stock, valued at $16,500. The tournament site was built and will be hosted by MCI Web Services with Quote.com providing the stock quotes. RelevantKnowledge, a new Internet audience research firm based in Atlanta, launched last week. Relevant is led by two former Turner Entertainment Group executives: chief executive officer Jeff Levy and president Tim Cobb. Beta customers included CNET, CNN, Microsoft, Netscape, Starwave and Yahoo!. The service, marketed to advertisers, publishers and marketers, will report both home and business use of the Web, as well as track usage by PC and Mac platforms. Excite inked a two-year deal with Barnesand Noble.com for that site to be the exclusive bookseller on Excite's WebCrawler search engine. Barnesandnoble.com content will be the core of WebCrawler's Arts&Books channel. WebCrawler search results will link directly to BarnesandNoble.com's transaction page, with the two companies sharing transaction revenue. Quantum Leap, the new media subsidiary of Chicago-based Leap Group, has been named to redesign American Airlines' Web site. The project involves interface design and navigation. Quantum beat out Poppe Tyson Interactive, Eagle River Interactive and BroadVision for the assignment. TheStreet.com will provide investment firm Donaldson, Lufkin & Jenrette with content for its DLJdirect site (www.dljdirect.com), which launches at the end of this month.

Brand Marketing

IQ News: bits

Adweek Staff

About

Subscriptions

Events

Publications

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

Adweek Staff