IQ News: bits

ESPN Internet Ventures, the Starwave and ESPN joint venture, is expected to soon add Major League Baseball to its stable of professional sports league sites. A representative for ESPN Internet said that the company has been in ongoing talks with MLB, but would not confirm that a deal is imminent. ESPN Internet produces sites for the National Basketball Association ( and the National Football League (

George Penner, vice president and general manager at Rubin Postaer Interactive, Santa Monica, Calif., and Joseph Shak, who was vice president and director of interactive communications services there, have left the agency to form new media company Atomic PSR, Venice, Calif., with Matt Reinhard, formerly a vice president at Foote, Cone & Belding, Chicago. The agency’s first client is Sony Pictures Entertainment (, a former RPI client. The venture has backing from DDB Needham.

Work is under way for a September relaunch of the AT&T WorldNet home page, The redesign is in response to the Internet service provider’s subscriber growth, which now stands at more than 900,000 members. The fresh look, featuring new and repositioned content channels, is being designed in-house.

Time Inc. New Media and America Online have also launched a redesigned look for their jointly-produced Thrive site on AOL. The new version of the site combines content on outdoor activities, health and an expanded commerce area. Additional advertisers have also signed on, including Avon, Quicken, and L.L. Bean.