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-Iballs, New York, will kick off an online media buy in September for Alloy Online, a clothing catalog site featuring fashion and lifestyle articles aimed at teens. The banners will run on sites whose audience includes kids aged 12 to 18.

-Rival search, directory and portal sites Excite, Redwood City, Calif., and Yahoo, Santa Clara, Calif., each launched community initiatives last week. Excite Communities launched Monday in beta for users to build communities on Excite’s People & Chat channel (www.excite.com).


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