IQ News: bits


-Iballs, New York, will kick off an online media buy in September for Alloy Online, a clothing catalog site featuring fashion and lifestyle articles aimed at teens. The banners will run on sites whose audience includes kids aged 12 to 18.

-Rival search, directory and portal sites Excite, Redwood City, Calif., and Yahoo, Santa Clara, Calif., each launched community initiatives last week. Excite Communities launched Monday in beta for users to build communities on Excite’s People & Chat channel (www.excite.com). Yahoo Clubs lives at http://clubs.yahoo.com. Both services are free and include a calendar, chat and message boards. The services are targeted to families, interest-oriented clubs and work groups. In an unrelated announcement, Excite named John Polumbo, formerly president and CEO of Pacific Bell Mobile Services, Pleasanton, Calif., president and COO.

-Digital Pulp, New York, has been named agency of record for Egghead.com, Liberty Lake, Wash., as part of the company’s effort to shift its entire computer retail operation to the Web. Digital Pulp will design the three Egghead.com Web sites (Egghead.com, Surplusdirect.com and Surplusauction.com) and create online, print, outdoor and broadcast ad campaigns. The new site will launch this fall.

-In its weekly comedy/sci-fi online comic strip, superheroine WhirlGirl (http://lycos.whirlgirl.com/flash3/) paid homage to President Clinton’s legal troubles by catching him making a pass at a flight attendant on Air Force One. She then saved the world from domination by Microsoft’s Bill Gates, who had commandeered the aircraft. At the end of the strip Clinton offered WhirlGirl a White House internship.

-Accrue Software, Sunnyvale, Calif., today announced the third major upgrade of Accrue Insight, a Web site analysis tool that tracks, analyzes and interprets site usage. Companies such as Eastman Kodak, DreamWorks SKG and the San Jose Mercury News use the product to evaluate such things as site flow and the popularity of particular pages.

-PointCast, Sunnyvale, Calif., selected New York-based Mediamark Research, a multimedia audience research company, to conduct a viewer study for PointCast. MRI will collect data on demographics, lifestyle, media consumption and buying preferences of PointCast viewers to make the service more targetable for advertisers.