IQ News: Bits

BPI Communications, New York, launched an omnibus online information service called BPIQ at BPIQ includes daily updated information from Adweek Magazines, The Hollywood Reporter and Billboard, among other BPI titles. The site is targeted to the entertainment, media and marketing industries.
TCI Music, New York, will relaunch Web sites for its cable network The Box and its satellite-delivered audio service DMX. TCI is looking to leverage potential synergy with those sites and SonicNet, another TCI-owned online property. With online integration among The Box, DMX and SonicNet, TCI plans to build an electronic commerce area to sell CD’s, concert tickets and artist-related merchandise.
Interactive agency, Beyond Interactive, Ann Arbor, Mich., will launch a banner campaign in the next few weeks for its client, Ford Rent-A-Car, which will run for three months on Yahoo. In addition, the company has been named agency of record for Visa’s NextCard, a credit card for use on the Internet.
Yoyodyne, New York, has created a new EZ Spree sweepstakes for MasterCard, Purchase, N.Y. Starting Aug. 17, consumers who use MasterCard to make purchases from participating retailers will receive discounts and also have the chance to win $100,000. Other participants include: Hickory Farms, Maumee, Ohio, and Wal-Mart,
Bentonville, Ark.
Imagine Media, San Francisco, has spun off its Internet-based radio broadcast property, Imagine Radio, just months after its launch. The unit, which will retain its name, has merged with customization software developers Silver Island, Brisbane, Calif.
Riding the online fantasy sports phenomenon, Yahoo, Santa Clara, Calif., is launching a fantasy football pool today on Yahoo Sports. The league will be free and supported entirely by advertisers yet to be determined. Separately, the U.S. Senate voted 90-10 to ban online gambling; fantasy leagues are OK, it ruled., Seattle, struck a multi-year marketing deal with financial software publisher Intuit, Mountain View, Calif., gaining exclusive bookseller status on Intuit’s Web sites. As part of the multi-million dollar pact, will be promoted on The bookseller will also provide editorial content, search capabilities and special promotions.