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-PointCast, Redwood City, Calif., which distributes customized news and information services via the Internet and intranets, has promoted two executives. Robert J. Sofman adds marketing to his former title of senior vice president, business development and international operations; and Donald L. Albert is now senior vice president, advertising sales and e-commerce. Albert was formerly vice president of affiliate development and strategic sales.
-Microsoft has acquired San Francisco-based ad network LinkExchange in a
$250 million stock deal.
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