IQ News: Bits

Pixelpark USA, New York, has launched the MoMA Online store for The Museum of Modern Art. The first retail site from MoMA, www.moma.org, the store was built with software assistance from Intershop, Germany, and Live Picture, Campbell, Calif. It offers online ordering, designer and product information, three-dimensional and zoomable images, and a shopping tour that highlights products and services, including a bridal registry.

The U.S. Patent and Trademark Office has awarded a patent to the principals of Thinking Media, New York. Owen Davis and Vid Jain, the inventors, received the patent for the company’s “client-side tracking” technology, which sends information about an ad to a central database. Clients can track what happens from the user’s side using the tool.

24/7 Media, New York, has entered an agreement with the Marketing Information Solutions division of IntelliQuest Information Group, Atlanta, to license its database marketing product. IntelliQuest will license its High-tech Household file to 24/7 Media for a period of two years. It will be used as a foundation for 24/7 Profilz, an online co-op database that will provide online advertisers with the ability to execute highly targeted database marketing campaigns based on consumers’ lifestyles and interests.

I-traffic, New York, has been hired to handle Internet marketing–including media planning and buying, creative services, test design, stewardship, on-going data analysis and reporting–for printer product manufacturer Lexmark International, Lexington, Ky.

Multimedia Resources, Larchmont, N.Y., has added Discovery Communications, Bethesda, Md., to its client roster. Multimedia Resources will provide Discovery with Internet-related strategic consulting services for its business units, including Discovery Networks U.S., Discovery Networks International, and Discovery Enterprises Worldwide business units.

Comet Systems, New York, inventor of the patent-pending technology that allows Web developers to change the cursor on their sites to any graphic or animation, received 1.5 million downloads of its Comet Cursor plug-in during its first month of release. The Comet Cursor is being accepted on desktops around the world at a pace of more than 350,000 downloads per week.

-Clarification: An item in the Aug. 24 issue of IQ News incorrectly named Thinking Media as the agency that created interactive ads for Bounty paper towels. Jordanmcgrathcase&partners created the ads; Thinking Media produced them.