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Personify, San Francisco, provider of interactive marketing software and services, announced the launch of its Interactive Partner Program, which will work with interactive firms to develop custom applications for clients. The program’s first partners are Adjacency, EchoLink Interactive, Lot21, Mediasmith, SF Interactive and USWeb/CKS.

-After months of speculation, Internet roll-up company iXL, Atlanta, has filed a registration statement with the Securities and Exchange Commission for a proposed initial public offering of its common stock. The offering will be made through an underwriting group, with Merrill Lynch & Co.

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