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PointCast is finishing its first TV commercials from Blazing Paradigm, San Francisco. The two spots, promoting its main desktop ‘push’ product, PointCast Network, will air on CNN in late June.
R/GA Digital Studios, whose interactive unit is owned by TN Technologies, named Martin Reidy president and COO last week.
Foote, Cone & Belding, San Francisco, is producing video banner advertising for client Goldwin Golf using technology from InterVU that incorporates real-time video into a banner. The banners will run on The Golf Channel’s Web site (www.golf.com).
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