IQ News: bits

Forbes will launch daily business news service Forbes Digital Tool on May 12 as a feature on its main Web site ( The site will target business users through original articles, database tools and data charts. Information on new technology, personal finance, media, international and entertainment will be highlighted.

MediaCircus, the new media production shop owned by TV production studio IllusionFusion, has relaunched as an ‘interactive advertising and marketing communications company’ and named Michael Boh executive vp, chief operating officer. Boh was previously director of interactive advertising and media planning at Siegel & Gale.

Eagle River Interactive, Avon, Colo., saw its first-quarter 1997 revenue skyrocket 101 percent. Revenues were $15.7 million versus $7.8 million in 1996’s first quarter.

America Online, Dulles, Va., last week named Katz Millennium Marketing, New York, its sales rep firm for Web-based properties such as and AOL NetFind.

Excite last week said that AOL Greenhouse Networks, Tribune Media Services, CNET and will provide content for its new channel format. New advertisers on the relaunched site include Charles Schwab, Microsoft and others.

An Internet timeline developed by research firm FIND/SVP predicts that by 1999, browser wars will become a ‘non-issue as access devices proliferate further’ and that ‘media stops hyping total Web user estimates.’

Sun Microsystems will produce the American Pavilion Web site at the Cannes Film Festival ( during the week of Cannes.

Rodale Press and Women’s Wire are expected to launch Prevention magazine’s Web site, called Healthy Ideas, today at

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