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-Integrated marketing company Xceed, New York, launched a majority-owned e-commerce site, GiftArcade.com, offering gift certificates from different consumer outlets. Vendors include Torneau, Lillian Vernon, The Sharper Image, K B Toys, Omaha Steaks and Hyatt Hotels. Xceed has also formed a marketing alliance with online -commerce community Spree.com, which will tout the GiftArcade launch through an e-mail promotion to its 500,000 members.
-24/7 Media, New York, signed a multi-year exclusive agreement with GoTo.com, Pasadena, Calif., calling for the search engine to become part of The 24/7 Network’s search/directory channel.
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