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-Media Metrix, New York, which offers Internet audience measurement products and services, will launch Media Metrix Europe, in partnership with European media research firms, GfK AG, Germany, and Ipsos SA, France. Media Metrix already has an overseas presence, in Japan and Sweden.
-E-commerce company TechWave, Seattle, will promote New York-based ad network 24/7 Media’s ad sales representation and e-mail management services to its 20,000 ShopNow shopping network affiliates, while 24/7 will promote TechWave’s e-commerce enabling services to its 2,600 24/7 Network and ContentZone affiliates.
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