IQ News: bits

-AdKnowledge, Palo Alto, Calif., purveyor of Web advertising management services, completed a second round of venture financing totaling $14 million, led by Sandler Capital Management, New York. -Centropolis Interactive, the new media sibling of film and television production company Centropolis Entertainment, Los Angeles, and The Independent Film Channel have created IF, an online magazine dedicated to reporting on independent film. The new e-'zine will feature profiles, news, information and relevant links about the writers, directors, producers, actors and dealmakers committed to the craft of independent filmmaking. IF will launch March 19 at ifctv.com. -Cortlandt Manor, N.Y.-based Hispanic Media Sales, a marketing, sales and publishing company specializing in Hispanic and urban markets, has launched its online publication, HispanicAd.com. The site is designed to be the comprehensive Web resource for Hispanic advertising and media professionals. -24/7 Media, New York, has added three new content channels for online advertisers using its 24/7 Network: e-commerce, careers and kids. The network offers 21 content channels to online media buyers seeking more focused ways to reach Web users. -Mergers and acquisitions site Mergernetwork relaunches today. Users can search M&A data for free, but to access contact information they must join for $14.95 a month or $134.95 a year. Members include large corporations and buyout firms, small and mid-sized companies and individuals. -J. Walter Thompson, New York, launched jwt.com, a live, 24-hour resource on the ad agency. It includes a digital "storyteller" that introduces "total branding," the agency's proprietary, creative brand-building protocol. The site was developed with Syzygy, a London-based unit of the JWT Total Solutions Group. -Music industry vet Al Teller launched music site Atomic Pop last week. The site, atomicpop.com, features new and established acts and lets users purchase CDs and other products. Atomic Pop today will cybercast the online world premiere of "Blondie Live." Its partnerships include alternative cosmetics company Urban Decay and indie comic book publisher Hyperwerks. -Search engine GoTo.com, Pasadena, Calif., has filed legal action to protect its trademark from consumer and industry confusion created by the logo of the new portal Go Network, developed by an alliance between The Walt Disney Company and Infoseek. The complaint claims "striking similarity" between GoTo.com's logo and the Go Network logo is likely to cause confusion. Founded in 1997, GoTo.com's logo comprises the design of a green circle on a yellow background with the words 'go' and 'to' appearing in white in the center of the circle. The Go Network's logo comprises a green circle on a yellow background with the word 'go' appearing in white in the center and the word 'network' appearing below the design. -Healthy Kids Magazine, a sister publication of American Baby, has launched Healthy Kids Online (healthykids.com) focusing on the health and well-being of children from birth to age 10. The site provides parents access to information related to raising happy and healthy children, and gives them opportunities to connect with each other to share their experiences. -Advertising market research firm Ipsos-AS, Norwalk, Conn., and America Online, Dulles, Va., released a new study indicating that banner advertisements are as effective as television advertisements in their ability to significantly increase consumer awareness of brands. According to the research, the recall level of an online banner ad is equivalent to that of a television ad when measured for immediate recall, the industry norm for online advertising. -After six months of research into the privacy guidelines that have been proposed by numerous online organizations, the Consumer Acceptance subcommittee of FAST (Future of Advertising Stakeholders) has endorsed the recommendations of the Online Privacy Alliance. This FAST initiative is in response to consumer demand that privacy be protected online. -NewcityNet, Chicago, a national network of 45 alternative city and content sites, has selected Concrete Media Construction, New York, to build its portal site at newcity.com. NewcityNet is a subsidiary of media company New City Communications.

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IQ News: bits

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