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IBM is about to enter Silicon Alley. Executives at the technology giant, which is slowly shedding its white button-down shirt image, said last week that they would be opening an interactive services unit in New York by the end of the year. The office, the first outside of a 400-person, 5-year-old facility in Atlanta, will place IBM more aggressively at the center of the interactive services business, where it is becoming more and more of a competitor
to specialists such as U.S.
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