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Ann Arbor, Mich.-based Beyond Interactive today announced its deployment of interactive ads for WAP-enabled mobile phones. The interactive ad agency, a partner company of the Grey Global Group, will use Advertising.com, a WAP site network and ad server, to deliver wireless messages for clients such as Cambridge, Mass.-based connectivity services site GetConnected.com and South San Francisco-based online pharmacy PlanetRX.com. Advertising.com serves ads as text links, banners or interstitials that pop-up for two to three seconds as users navigate its network of wireless sites, including AfroNet, TagTag and Hoiley.com.
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