IQ News: Behind Beyond: Grey Explains Acquisition

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.




Grey Advertising’s purchase of media buying agency Beyond
Interactive is part of an ongoing effort by Grey to bolster its online media business via its new MediaCom Digital group. Last week, company officials for the first time discussed the deal which was made last month [IQ News, July 26].
MediaCom Digital, formed in April, was designed to build clients a link between Grey’s traditional, direct and interactive ad services.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in