IQ News: Ask Jeeves Manservant Front, Center in Ad Effort

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Jeeves, the fictional at-your-service butler featured on the Emeryville, Calif.-based search engine Ask Jeeves, will get quite a workout as the star of the company’s new business-to-business marketing campaign, which launches tomorrow.
The pinstripe-suit-clad manservant will be depicted attending board meetings, joining work groups and participating in other business situations in an integrated effort that will appear in two major newspapers starting Tuesday. The ads will eventually roll out in a variety of publications, both in print and online.
The multimillion-dollar campaign also will involve some nontraditional marketing.




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