IQ News: Asian-trader Links Buyers to Far East

On Feb. 27, will introduce itself at the Associated Surplus Dealers/Associated Merchandise Dealers trade show in Las Vegas as the first international business-to-business e-commerce trading platform.
The site’s goal is to provide purchasing managers of single retail stores and smaller chains with the same front-end and back-end purchasing and distribution clout as, say, Kmart when buying general merchandise and consumer goods from Asia.
Within the site, retailer members can peruse price lists from 200 manufacturers in China, Hong Kong and Taiwan, then place orders with Asian-trader, thus avoiding language, shipping and customs issues.
“We handle everything,” said David Kim, Asian-trader president. “If you’re a store from Ohio, how are you going to place an order in China? How do you know the guy is reliable, understood your order, even speaks the same language?”
“We put [smaller businesses] on a level playing field with the big [players] that have overseas operations and distribution networks,” Kim said. Asian-trader’s orders are typically between $1,000 and $50,000.
Asian-trader developed its manufacturers’ base through alliances with two major Chinese trade organizations and Joiner Co., an Asia-based trading company with U.S. headquarters in San Jose, Calif. By year’s end, it hopes to have 1,000 manufacturer members, each paying a $3,500 annual fee.
While not conceived as an advertising vehicle, may accept banner ads in the future. “We’re talking to [b-to-b] Web sites that we can form synergies with,” said Alex Skorniakoff, vice president of business development.
A wholly owned subsidiary of Quantum Group, a Hong Kong-based investment holding company, Asian-trader has 70 employees and offices in China, Malaysia, Taiwan and Los Angeles.