IQ News: Anheuser-Busch Puts Online Ad Budget in the Hopper

-Hey, Internet, This Bud’s For You!
Anheuser-Busch, a company that spent $285 million in 1996 to advertise its beer brands, is finally adding the Internet to its media war chest in 1998. As it assembles its media plans for next year, A-B has earmarked a preliminary figure for buying online media. The proposed dollars would be specifically intended for online advertising. While the amount itself has yet to be approved, the move marks the first time the brewer has ever identified a line item for “online advertising possibilities,” said Bob Macauley, A-B’s senior manager for entertainment and interactive marketing.
“It’s not an amount of money that will cause the whole industry to jump up and down,” Macauley said.