IQ News: Anheuser-Busch Puts Online Ad Budget in the Hopper

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-Hey, Internet, This Bud’s For You!
Anheuser-Busch, a company that spent $285 million in 1996 to advertise its beer brands, is finally adding the Internet to its media war chest in 1998. As it assembles its media plans for next year, A-B has earmarked a preliminary figure for buying online media.

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