Adweek's annual #Brandweek summit will explore the ideas behind breakthrough successes, discuss solutions to pressing challenges and explore new opportunities in the Metaverse. Join leaders from Alo Yoga, Hyundai Motor America, Frito-Lay and more, Sept. 12–16 in Miami. Sign up early to save.
Filmmakers’ strategy puts the Internet in the starring role.
The mythmakers of Hollywood are supposed to be the masters of illusion. But it took a “mockumentary” with no budget and no backing from big-name studios–but a killer Web site–to show them what mythmaking and smart marketing really is all about.