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Following the route of its larger competitors in the search category, AltaVista will redesign its site (www.digital.altavista.com) to target mainstream Web users by early next month. The search engine has primarily attracted a tech audience and is now changing the site to eventually include 10 to 12 themed information “zones,” shopping and a spell-checker for searches.
The new-look site will launch with a month-long promotional push supported by Web media buys, direct marketing and public relations, said Kathleen Greenler, director of marketing for AltaVista Search Service, Littleton, Mass.
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