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Entering an increasingly crowded kids’ market on the Web, edutainment site Alfy.com launches today. The new kids’ Web portal, aimed at children age 3-10, hopes to distinguish itself from the recent glut of kids’ online diversions with its colorful, graphic interface that lets even pre-readers search the Web.
“The Internet is a great learning tool, but most younger kids can’t use it,” said Robyn Kerner, vice president of marketing at Alfy.com.

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