IQ News: Adams Recruited to Run CKS SiteSpecific Agency

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Jon Adams, a veteran ad agency executive and brand manager, has been tapped to run CKS SiteSpecific, the 2-year-old online marketing agency. Most recently the managing director of True North Communications’ Northern Lights Interactive unit, Adams will be chief operating officer at SiteSpecific, taking over day-to-day duties from chief executive and founder Seth Goldstein.
In turn, Goldstein will take on an “evangelist” role, according to Fergus O’Daly, president of CKS Group’s Eastern region. “I wanted [to work] some place that was ahead of where the Internet was going,” said Adams, who had resigned from True North in May.
At True North, Adams helped take the agency into a leading position in new media, overseeing offices in New York and San Francisco and striking strategic alliances, such as one with production shop R/GA Interactive.




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