IQ News: Ad Tracking Uniformity Is the Goal of Alliance




After six months of informal meetings, 11 leading interactive advertising networks have formed the Advertising Standards Alliance to establish online advertising policies and guidelines, starting with an ad measurement standard.
Designed to ensure precise tracking of all networks, the measurement standard uses data included in http headers to identify the company that sold the ad and the company that served the ad.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in