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Active Research, a provider of Web-based market research automation services, today introduced ActiveFlash, a service that surveys e-shoppers as they decide what products to buy across the Internet. The service allows businesses to pose questions to consumers and then receive timely feedback.
The new survey method is administered through the Burlingame, Calif.-based company’s Active Buyer’s Guide, a Web-based recommendation engine that is located at www.activebuyersguide.com and available on such sites as GO.com, Productopia and Lycos. Active Buyer’s Guide acts as an unbiased consumer advocate that identifies products for consumers based upon their preferences.
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