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7 Up this month will pull the plug on its college-skewing, “sonified” Web site to replace it with a holiday contest, “Naughty or Nice.” The sweepstakes, which includes giveaways for a laptop computer, palm-corders and boxer shorts, marks the first time Dallas-based Dr. Pepper/Seven Up has done an online holiday promotion.
7 Up will promote the effort online with banner ads beginning today on SonicNet, the PointCast College Network and sixdegrees.com. In December, ComedyCentral.com will carry the banners.
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