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CNET, San Francisco, has appointed Gregory Osberg, former associate publisher and vice president of advertising, Newsweek, as president, sales and marketing. . . .Carolyn Grossman was named senior vp, marketing, at Ikonic, San Francisco, from marketing consultant. . . . David Turnbull, formerly business development manager at Avalanche, has taken a similar position at Rare Medium, both New York. . . . Red Sky Interactive, San Francisco, has named Chris McCarthy strategic services director. McCarthy was president of Stir Associates, New York.

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