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At Sony Online Entertainment, New York: Michael Tive was named marketing director, ad sales, from director of marketing services, A&E Television Networks, New York; Michael Lamb was named Internet ad operations manager from manager, Juno Online Services, New York; Patricia Keating joined as Chicago-based central district manager from Midwest account manager, Juno Online Services Thomas Livaccari, former vice president and co-founder of Icon New Media Productions, New York, and Word magazine, has joined Dennis Interactive, New York, as sales director Lyn Rundell has been named account director at Lot21, San Francisco.

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