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Reader’s Digest has named Saul Federman senior manager for ad sales of its World Wide Web site. Federman came from TheStreet.com. . . . At DoubleClick, Lee Nadler has been promoted to director of international business development from marketing director. . . . Seattle-based fine.com Interactive has named Mark Sherman producer, from vice president of Walt Disney Studios. . . . Hollywood Online, Hollywood, Calif., has tapped Carol Head as senior vp, sales and marketing.
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