IQ Interactive Special Report: Shock Troops / The Agency - Clearly Spoken

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Paul Donaher is charged with delivering Concrete Inc.’s mission–clearly.
Here’s a parlor trick: At your next cocktail party, go up to the nearest interactive agency executive and ask him to describe his company. “We’re Web builders.” “We’re a Web studio.” “We’re a Web development company, but don’t call us an incubator.”
In other words, rarely just an “interactive agency.”
Such was the discussion one Saturday night a few weeks ago when the leaders of the newly renamed Concrete Inc.

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