IQ Interactive Special Report: Interactive Marketing Awards - Introduction

A deft mix of technology and creativity makes IQ’s picks for interactive marketers winners.
Trying to give out awards in the ever-evolving world of Internet marketing is a bit like trying to figure out how to get your kid to bed on time: Once you think you’ve got the routine nailed, they go and change on you.
As the consumer’s perception of the Internet changes–content vs. commerce–so too does the marketer’s approach. What impressed us most about our winners were approaches that wove the technological and creative possibilities of the Internet together, giving consumers new options for commerce and content.