IQ Data: Women Download Savings, Not Software

As has been noted in this space before, men are at least as likely to shop online as women. But the data below detailing the top online shopping destinations by gender shows that the two groups soon split into tried-and-true segments. Men go to CNet’s downloads area about twice as often as women, and coupon sites such as CoolSavings and ValuPage rank high with women and nowhere in the top 10 with men.
Top Shopping Sites by Gender, February 1999
Unique Visitors, Males 18+ (000s)
1 Bluemountainarts.com 4,940
2 Amazon.com 4,296
3 Ebay.com 3,500
4 CNet.com* 2,219
5 Barnesandnoble.com 1,620
6 Egghead.com sites 1,459
7 CDnow.com 1,388
8 Columbiahouse.com 1,315
9 Classifieds2000.com 1,315
10 Onsale.com 1,253
Unique Visitors, Females 18+ (000s)
1 Bluemountainarts.com 6,681
2 Amazon.com 3,810
3 Ebay.com 2,568
4 Barnesandnoble.com 1,636
5 Valupage.com 1,386
6 Coolsavings.com 1,094
7 123greetings.com 1,029
8 CNet.com* 1,014
9 Columbiahouse.com 971
10 Musicblvd.com 958