IPG’s Suissa Miller, Dailey to Merge

LOS ANGELES Interpublic Group shops Suissa Miller and Dailey & Associates are merging operations, effective Nov. 1, Dailey officials said today.

Staff at both agencies learned of the merger plans late Thursday, sources said. The combined agencies will operate under the Dailey & Associates name and will be housed in Dailey’s offices in West Hollywood, Calif. The merged shop will have billings of more than $600 million and aproximately 250 employees, sources said. Officials with Dailey and Suissa declined to comment on billings and staff count.

Dailey chairman and CEO Cliff Einstein will remain in his role, as will the company’s president and COO, Brian Morris, and chief creative officer Michael Folino. Suissa Miller president Bruce Miller and chairman David Suissa will join the agency as vice chairmen.

“Everyone thinks this was always a good fit,” said Einstein. “They’re two very good, strong, independent units that are more alike than not. We enrich each other’s business, there are no client conflicts, and why would you possibly pay rent in two different parts of the city when you can all work together?”

Einstein denied that the merger was done at IPG’s behest.

The decision to merge “is absolutely in the best interest of our clients and our people here at Suissa Miller,” said Miller, in a statement.

“Our goal is to make this a major force on the West Coast, and we have the chance to do that,” said Suissa. He said the shop has not determined if there will be any staff cuts as a result of the merger.

Dailey’s clients include Nestle, Safeway, Honda Motorcycles, Dole Foods and Callaway Golf. The shop had approximately $570 million in billings in 2002, and has roughly 200 employees, according to sources. Suissa Miller brings to the agency clients including Princess Cruises, California State Automobile Association, iomega, Farmer John and The Cereal Task Force.