IPG's Michael Roth on the Deutsch-Lowe Union

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NEW YORK Interpublic Group CEO Michael Roth explains why he’s bullish about the union of Lowe and Deutsch, unfazed about having three direct reports from one agency (Michael Wall, Tony Wright and Linda Sawyer) and still skeptical about talk of a marketplace recovery. Roth, in an interview with senior reporter Andrew McMains, also weighs in on McCann Erickson, R/GA and General Motors.

Adweek: Why do you think this merger will work when, historically, these things have been a tough row to hoe?

Roth: We understand that that has always been a problem with prior mergers and we were very careful to make sure that we don’t get tripped up.

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