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A top creative director from Omnicom shops has struck a deal with the competition to launch a new agency. On Tuesday, IPG announced that it's entering into a joint venture with Jimmy Smith, who has most recently been group creative director on the Gatorade account at TBWA/Chiat/Day.
Smith will be the chairman, CEO, and chief creative officer of the new marketing agency, Amusement Park Entertainment, which will be based in Los Angeles. The shop will focus its work on “trans-media” storytelling, creative content development, and integrating messages across multiple media by honing in on mobile applications, film, and gaming.
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