IPG Team Wins Postal Service

CHICAGO — The Interpublic Group team of Campbell-Ewald and DraftWorldide has prevailed in the review for the U.S. Postal Service’s $100 million account, the client confirmed.

The selection had been expected [Adweek Online, July 23].

C-E in Warren, Mich., and Chicago-based DraftWorldwide will form “a single entity” to service the business, according to Larry Speakes, manager of postal advertising.

Finalists for the business along with the winning team were Foote, Cone & Belding in New York, pitching with Frankel, Chicago; and Havas agencies Arnold in Boston with Brann Worldwide, Wilton, Conn. USPS officials never confirmed that there were finalists in the review, which also included Leo Burnett in Chicago; Bates; D’Arcy Masius Benton & Bowles; Grey; and WPP Group’s Young & Rubicam, all New York.

FCB’s FCBi unit and Frankel were incumbents, along with Leo Burnett in Chicago and MediaCom, New York.

The assignment to Campbell-Ewald and Draft includes creative, media planning and buying. Media will be handled by IPG’s Intiative Media North America.

The USPs continues to work with multicultural agencies The Bravo Group, Chisolm-Mingo and Asian Partners.