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NEW YORK After months of negotiations, Interpublic Group has agreed to sell its NFO WorldGroup market research organization for $425 million to Taylor Nelson Sofres, IPG confirmed on Wednesday.
Taylor Nelson had been the leading bidder for the business [Adweek, April 28]. The negotiated price is well below the $624 million that IPG paid for the company in 2000, but in line with expectations.
Most of the transaction — $400 million — will be handled in cash.
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