IPG Reconsiders Magna's Approach To Media Buying

The countdown to Brandweek is on! Join us, Sept. 12-16, to identify new growth opportunities, solve challenges and connect with power players. View the lineup and secure your pass.

Magna Global USA’s operational model has some flaws that have created heightened levels of frustration, both internally and externally, in the television media-buying process, sources said. And executives at Magna parent Interpublic Group are discussing ways to fix it.

When it was created three years ago, Magna was touted by then IPG chairman and CEO John Dooner as an innovative new model—the formation of a separate media negotiating company that would use the combined $8.6

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in