IPG Preps Draft Spin-off

CHICAGO Yvonne Furth and Lor Gold, key executives at the former Draft in Chicago, are set to take charge of a spin-off agency resulting from Interpublic Group’s merger of the shop with FCB earlier this year, the holding company confirmed today.

“Interpublic is in the process of aligning certain assets, including Zipatoni and the Qwest and CVS business currently at DraftFCB, to create a new agency brand with a full-service, holistic offering,” according to an IPG statement. “While details are still being finalized, we can confirm that Yvonne Furth and Lor Gold will be taking leadership roles at this new independent agency.”

Furth had previously been president of Draft Chicago; Gold was chief creative officer of the office. When the merged agency’s management was announced, Furth was named chief operating officer of DraftFCB Chicago and Gold was given the worldwide position of chief promotions, retail and advertising officer.

Gold and Furth did not return calls seeking comment. A DraftFCB representative said more details would be forthcoming in a few weeks.

When the two shops merged earlier this year, one concern had been about possible conflicts between the agencies’ client rosters. For instance, Draft worked for Verizon and Nokia, while FCB had Qwest and Motorola. One possible solution, floated at the time of the merger, was to create an independent unit to handle that business.

DraftFCB, of course, is presently at the center a controversy surrounding Wal-Mart’s $570 million ad account, which it won in October following a closely watched review. Wal-Mart last week stripped the business from DraftFCB and has launched a new review in which the shop is not allowed to participate.