IPG Mulls Draft, FCB Merger

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NEW YORK Interpublic Group is in serious talks to bring together Draft and Foote Cone & Belding, sources said.

Several scenarios are still under discussion, including forming an alliance under a so-called mini holding company similar to McCann’s Worldgroup. But the more likely scenario, sources said, is a merger between the two agencies.

At one point, IPG planned to reveal the move during its daylong presentation to analysts in New York on March 27. But sources said the financial logistics of a combined operation, among other factors, were still being worked out and that delayed any announcement.

Still





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