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SAN FRANCISCO – General Motors said last Friday that it is expanding a spot media buying pilot it began last year in San Francisco to include six major West Coast markets, including Los Angeles, San Diego, Sacramento, Fresno; Portland, Ore. and Seattle, Wash. The unit is a specially formed Interpublic entity made up of staff from McCann-Erickson and Lintas. Separately, GM’s estimated $500-million national TV consolidation is expected to pick up speed shortly after Thanksgiving.
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