IPG Media Strengthens Consumer Practice

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NEW YORK Interpublic Group Media has expanded its consumer experience practice with the appointment of two executives to new posts at the unit, which was formed earlier this year to help IPG clients better understand evolving media usage patterns.

Alex Chisholm has joined as vp and director of content experience analytics, and Mahesh Krishna comes aboard as vp and director of brand experience analytics.

Based in New York, they will report to practice president Stacey Lynn Koerner.



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