IPG Loss Is Stock Price's Gain

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After Interpublic Group posted its largest quarterly loss ever, its shares jumped 22 percent in unusually heavy trading at the market’s open last Wednesday. By day’s end, IPG shares had closed up 20 percent, at $29.14, with over 10 million shares changing hands—more than five times normal trading volume.

On the surface, IPG’s third-quarter earnings contained little to trig ger such exuberance.

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