IPG-Inspired Strategy Spells New Campaign for Coke

Coca-Cola is launching a new ad campaign for its flagship brand in the second quarter that will likely carry the new tagline, “Life tastes good.”

The work is being developed by McCann- Erickson Worldwide and its Amster Yard subsidiary, sources said.

One agency executive described the strategy as “people’s day-to-day experience of life and where the product creates a common bond.”

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