IPG Has a Saab Story: Lowe, McCann to Fight for Biz Globally

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The long tentacles of IPG are beginning to close in around Saab on a worldwide basis.
The recent Saab assignment to Lowe Brindfors in Sweden might seem like a distant event, but it signals a plan to allow agencies of the Interpublic Group of Cos. to get into the finals of any Saab review around the globe. Saab is owned through a joint venture of Saab-Scania AB and General Motors, and IPG’s Lowe Group, McCann-Erickson and Lintas handle GM globally.
Though McCann won Saab business in some minor markets last year – Spain, Brazil and Switzerland – Sweden is one of Saab’s top five worldwide markets in addition to being its home base.
Angotti, Thomas, Hedge/N.Y.




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