IPG Brings in No. 2 to 'Streamline' Business

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‘Invest in cuts that yield quick savings, such as head-count reduction and real estate.’

Christopher J. Coughlin may not have worked in the marketing services industry, but he will bring to his new role as chief operating officer at Interpublic Group a track record that is very relevant to the holding company these days: The former CFO of Pharmacia has proved highly effective in guiding companies through major change.

“We think he’ll bring a very pragmatic approach to streamlining our business in a way that won’t disrupt how we do our clients’ work,” said IPG CEO David Bell.

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