IPG Adds Another To Executive Ranks

Interpublic Group last week continued to expand its corporate ranks, adding Accenture’s Neil Canter to bolster the company’s offerings in measuring marketing effectiveness.

IPG shops such as FutureBrand and Initiative already offer such analytical services, and Canter, 44, is expected to expand the practice and make it more available to clients under the new banner of Marketing Accountability Partnership.

Canter, who joins as managing director of MAP, became the fifth hire at IPG in the past two months, after CFO Frank Mergenthaler; Chris Shumaker, svp, North American network development; media operations CEO Mark Rosenthal; and chief growth officer Steve Centrillo.